Saturday, April 11, 2009

Why And How To Become An Infopreneur

By Dr. Mani

Infopreneurs are the new evolving breed of entrepreneurs who visualize innovative ways to earn profits through publishing digital information. Their style of working and thinking is different from that of other entrepreneurs. For instance, infopreneurs are in charge of small teams and do not need to control huge management organizations. Unlike entrepreneurs, infopreneurs produce capital instead of raising it and earn huge profits by analyzing and satisfying market demands and needs.

An infopreneur recognizes and further develops his proficiency to earn profits by the sales of infopreneur products. These info products comprise of ebooks, special reports, books, training courses, audio recordings, tips booklets, teleseminars, video/DVD programs, seminars, workshops, workbooks, computer-based training (CBT), and so on.

To be an infopreneur, you do not need any financial capital; rather you need the intellectual capital to exploit innovative ideas and techniques. Furthermore, there is no need for employees, since you can get all the necessary information and techniques by building online contracts. Another advantage is that you can begin your infopreneurship by starting in your spare and gradually learn more about the process as you progress.

Infopreneur publishing may seem difficult in the beginning, when there is no guarantee if your book would have a successful publication. For this reason, have chats with popular authors in the industry and construct a platform for yourself. These authors are more positive about getting a good response, since they know they are already very famous among readers and people would go for their work just the way they go for popular brand names while making any purchase.

To ensure increased sales of your work, you must know how to market it. Your writing is the main source of income while selling infopreneur products and its marketing can earn you more profits. Successful infopreneur publishing can also be ensured by active participation in the publishing network and developing links with different publishers. This way, you have more scope for having your publication popularized. Finally, be relentless and do the maximum possible to get the publication done the same year or the next. Once you have efficiently developed your platform, skills, knowledge, and network, you can use the same to make your other publications successful.

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