Saturday, May 16, 2009

Improve The Ranking Of Your Website With These Helpful Tips

By Michael Fleischner

Putting up a web site is easier than ever. But having a good understanding of design doesn't help unless you also understand the power of designing your site in a way that improves your chances of top rankings. After I built my first website, I quickly learned that I knew nothing about SEO. As a result, I had to redesign my site after seeking out information about design and top rankings.

So I did what most people do, I began my quest for information about search engine optimization, commonly referred to as SEO, and applied as much as I could. I spent thousands of additional dollars rebuilding my website and countless hours tweaking, updated, and changing things until I was well positioned for higher rankings.

Once I redesigned my website and applied the on page optimization techniques from reading dozens of web pages, blogs, and websites, I had a pretty good understanding of what I did wrong and how I could impact my search rankings. With the design tweaks I had made and a little extra effort, I was able to boost my position by about 40 spots. I was so impressed that I got hooked on learning more.

The happy ending to my story is that I eventually got to where I needed to be on most of the major search engines. However, it took much longer than I had expected or ever truly wanted it to. The good news is that I learned a great deal about search engine optimization throughout the process and want to share some of the most powerful techniques Ive learned which should save you tons of time and expense.

The best advice I can provide based on all that I learned is that you should spend more time planning the design of your website, the market you are going to operate in, and the keywords you are going to build your website around. This, by far, is the most important aspect of SEO. Why? Because if you are entering an incredibly competitive space with an incredibly competitive keyword, it could take you a very long time to achieve top placements.

Another great tip when it comes to building a website, poised for number one rankings, is to keep it simple. Don't use flash and don't get exotic. Keep your website design basic and use functionality that is intuitive and easy to understand. This not only makes it easy for your browsers, but also ideal for search engine spiders.

A really great thing you can do after your site is designed is focus on building in bound links. In bound links can be explained as links from other websites that point to your site. The value here is that Google in particular evaluates the sites linking to you and uses this information to rank your site in search results.

I quickly discovered that it's easy to find experienced people who can provide advice on SEO. I'm a big fan of SEO related forums and collecting as much information as possible before applying it to your site. The key is to find a technique, apply it consistently over time, and see if it works for you.

Search engine optimization techniques work but the impact happens over an extended period of time. This means that you need to continually be focused on SEO and learning more about search engines. As search engines update their algorithms, consider looking at new methods, tools, and resources to improve your organic rankings. This is essential for success.

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