Tuesday, April 28, 2009

Adsense Keywords

By Peter Roberts

I don't recommend the process of chasing the keywords with Adsense and thinking that creating a site around these high paying keywords will result in high Adsense earnings.

Often, only end up disappointed - as were hundreds of publishers and has created a site on the famous "M" or the word "mesothelioma" - when it was reported that AdWords advertisers are paying $ 110 + per a click for this keyword. Therefore, websites that focus on the keyword M appeared outside the Web.

And what was the comment of AdSense publishers hoping to cash in with this high paying keywords? That can not even get more than $ 1 per click for the keyword - definitely not the $ 110 or even $ 50 per click keyword they were waiting.

Why? Because Google is smart and can smell those who seek to profit from these so called high paying keywords to a mile away. On the one hand, smartpricing - the big unknown in Adsense. Nobody knows how it really works. However, it can affect the pricing of the ads on your site. If the advertiser paid for $ 0.50/click - but its site is smartpriced - then the cost may be lower discount rates (eg $ 0.25). So you can try to develop a site based on high paying keywords smartpricing but when it reaches you, then you can not get as much per click as what is expected of your keywords.

To have success with Adsense, you will require to have a website with the right topic, the right audience, the right traffic. It is important to offer value to visitors, otherwise you can't get decent traffic to the site.

So what is the right topic:

- Track which attracts a lot of advertisers - Advertisers are competing hard to reach this audience - Public respond to ads - The public is looking for ways to spend money - His knowledge and interest in creating content for this topic

Ghosts/horror writers are not going to earn well in Adsense because advertisers are not competing to tap this audience ,few advertisers mean cheap keywords. The audience is also not looking for ways to spend money, just to be entertained.

Compare that to a camcorder review site. The audience this site attracts are those who are looking to buy a camcorder. They read the reviews from the site, and they see the ads where the camera can be purchased.

The rule is: whenever there is money to be spent, then that's the best keyword for Adsense

Of course, having a good topic is useless if you can not even write anything decent on the subject.

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